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imagine having an entire store closed specially for you to shop in private to your hearts content. some of robinsons top customers experienced that when they were invited to a closed-door event hosted by the retailer at the luxe new robinsons orchard. with personal stylists on hand to assist and advise, champagne on every floor and a fab grooming corner to pamper every gentlemen from head to toe.
my team and I had a fab time conceptualising and producing the event, working with an amazing team of partners , including the men’s sartorial grooming bar the hounds of the baskervilles, and the chefs from amici.
and conceptualising the fashion show was a producers wet dream, integrating the amazing spaces within the store and the soaring atrium with the various tableaus, and styling the 100-or-so looks worn by the phalanx of models peppered throughout the store.

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20131121-043208.jpg in a fab stroke of inspired casting, robinsons booked adam lundberg to accompany my team and I to be the ambassadors for the instaprinta, pitting asia’s next top model against the apartment, creating many fun photographic moments at the event. guests curated their own memories of the night by posting their fave pics into their Instagram account, which were then printed out for them to take home.

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20131121-044136.jpg the instaprinta proved so popular that robinsons decided to continue with the activity, reality show stars included, for another fun session this weekend!

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