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Firenze4Ever kicked off in style with cocktails and a fab dinner at the most amazingly lavish villa cora.
now in it’s 8th edition, the event, helmed by Luisa via Roma, celebrates fashion, celebrates florence and celebrates it’s most unique resource, it’s culture.
over the next three days, Luisa via Roma will host exclusive photoshoots and style labs by international fashion personalities, fashion bloggers and trendsetters, each interpreting the next season’s trends using pieces from the catwalk collections of international designers, celebrating fashion’s new culture clash, whilst breathing their own individual sense of style into the looks.
this year’s theme is ETHNO-MORPHIC , celebrating broken boundaries and global tribes in fashion, music and culture, and as the SEA ambassador for Luisa via Roma, my team and I are excited to be here to partake in the activities.
let the fashion games begin !!!

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