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stepping into the luisa via roma store during Firenze4Ever is like stepping into a fashion wonderland. ever corner turned brings with it a new sensatory delight – trippy 3-D holographic displays, drama queen mannequins, styled in the most fantastical ways, a fabulous soundtrack and absolutely brilliant merchandising – a truly theatrical interpretation of the season’s fashion trends in a cutting-edge visual and emotional way.
walking through the shop, and picking pieces for my style lab shoot, my team and I were like kids in a candy store, traversing through racks and racks of the most amazing clothes ….. this is one fashion dream that we’re definately in no hurry to wake from …..

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20140106-083654.jpg and fret not if you’re unable to be physically in beautiful florence to experience the store first-hand. check out their website luisaviaroma.com for a shopping experience like no other …. with the vast array of the most carefully curated fashion items at your fingertips, shopping at Luisa via Roma really is like tripping the light fantastic !!!

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20140106-084314.jpg one of the lovely perks of being a luisaviaroma ambassador is the fab discount I get for the purchase of new merchandise. write to me if there’s anything you wish to purchase from the store and I’ll gladly share my special discount code with you. happy shopping !!!

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