stumbled upon this lovely review of The Hip Parade, which my team and I produced for JEM , by Stye On The Dot.Image



“The models—including current SG pride Vivien Ong, who opened the show with the steadfastness of a parade commander—took to the runway in groups based on themes that reflected current fashion obsessions. What was unexpectedly agreeable was the on-trend styling (with mind-boggling 39 labels!) as well as the entertaining choreography, which, at one point, saw the brolly-wielding models, upon finishing their first sequence, gather at the start of the catwalk only to re-strut forward with umbrellas opened.”


“For those old enough, this was reminiscent of the first NDP that was staged in the National Stadium in 1976, when SIA’s Singapore Girls formed one of the many corporate and grassroots contingents. During the march past, the shapely, kebaya-clad girls sashayed past the grandstand, and, with incredible precision, hormat senjata-ed with their umbrellas, opening them up like sunflowers in sudden bloom. It was delightful, it was camp, and it was unforgettable.” ……

….. you know you’re old when you actually do recall watching that beautiful moment ( as an 11 year old boy ) on your parent’s telefunken television ( and cheering excitedly ) ….. and the subsequent parades, when the Singapore Girls substituted the umbrellas for orchids , and waved silk scarves in another.SQ1


here’s a video of The Hip Parade that I found on youtube

http://www.youtube.com/watch?v=FZV1gKgBQU4&feature=youtu.be ImageImageImage

the party’s not over at JEM yet. fashion installations designed by stylist audrey ong reflect a different fashion theme each week. snap a pic of yourself wearing the theme of the week and post it on JEM’s facebook timeline with the hashtag #JemFashion and you could win for yourself a S$150.00 Jem gift voucher   ImageImageImageImageImageImageImage you could win for yourself a trip for two to either London, Paris or New York just by shopping at JEM. more information on their facebook page Image

have a wonderful weekend, y’all , and happy shopping !!




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