we’re on the cusp of Singapore’s 49th birthday, so I thought i’d write about a new Singapore fashion label, whose campaign shoot i worked on recently. STILL, created by the fab folks behind cult label Reckless Ericka, is a womanswear line that is the clean, youthful and sophisticated anti-thesis to their edgy main line. and what a fabulous collection they’ve created.the brainchild of afton chen and louis koh, STILL is only into it’s second season ( the first season was an absolute success ) and they have already been invited by NuYou magazine to collaborate on a special edition capsule collection. I had the wonderful opportunity to work on all of the Reckless Ericka and Odds ( their other, street line ) campaigns since their inception, and it was refreshing to see a brand new take on their aesthetics for their newest label.
presenting to the world, STILL …
STILL at KL fashion week ( images courtesy of Elle Malaysia, via afton chen and louis koh )
here are some behind-the-scene shots at their AW2014 campaign shoot, with photographer raymond lee and model brooke durrant
some pieces from STILL’s successful first collection
STILL is available at The Reckless Store and at Robinsons Orchard in Singapore.
Reckless Ericka and Odds are available at The Reckless Store at Orchard Central, #02-08 / 09 and on-line at http://www.recklessericka.com/eshops/sales
and, in conjunction with National Day, the designers have organised a supersale, with all Reckless Ericka and Odds sale items at S$49 and below !!!
happy shopping !!!