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we’re on the cusp of Singapore’s 49th birthday, so I thought i’d write about a new Singapore fashion label, whose campaign shoot i worked on recently. STILL, created by the fab folks behind cult label Reckless Ericka, is a womanswear line that is the clean, youthful and sophisticated anti-thesis to their edgy main line. and what a fabulous collection they’ve created.the brainchild of afton chen and louis koh, STILL is only into it’s second season ( the first season was an absolute success ) and they have already been invited by NuYou magazine to collaborate on a special edition capsule collection. I had the wonderful opportunity to work on all of the Reckless Ericka and Odds ( their other, street line ) campaigns since their inception, and it was refreshing to see a brand new take on their aesthetics for their newest label.

presenting to the world, STILL …

STILL Margot 04STILL Margot 06STILL Margot 05STILL Margot 13STILL Margot 22STILL Margot 20STILL Margot 19STILL Margot 16

 

STILL at KL fashion week ( images courtesy of Elle Malaysia, via afton chen and louis koh )

10 STILL (taken by Elle Malaysia) 18 STILL (taken by Elle Malaysia) 24 STILL (taken by Elle Malaysia)

here are some behind-the-scene shots at their AW2014 campaign shoot, with photographer raymond lee and model brooke durrant

2 STILL AW14-15 MARGOT Photoshoot (BTS)546738

 

some pieces from STILL’s successful first collection

SD09 sd16 SO03, ST02, SP02 ST03, SP03

… and here’s the fab capsule collection that afton and louis created for NuYou1 NUYOU Magazine x STILL collaboration (BTS)

STILL is available at The Reckless Store and at Robinsons Orchard in Singapore.

 

Reckless Ericka and Odds are available at The Reckless Store at Orchard Central, #02-08 / 09 and on-line at http://www.recklessericka.com/eshops/sales

and, in conjunction with National Day, the designers have organised a supersale, with all Reckless Ericka and Odds sale items at S$49 and below !!!

happy shopping !!!

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